40
happy socks
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£4.67–£21.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.32avg listing price — sweet spot $15–$100
Review moat
Bad6,588.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Market size
Bad£18K£18K/yr · 41K searches