52
hanging toiletry bag
Worth a lookShows low returns (1.2%), but a small market ($80K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Growth
Good+37.1%90-day search growth — must beat 0% to launch
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay2,122.87avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.57avg listing price — sweet spot $15–$100
Price range
Bad£3.31–£18.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£80K£80K/yr · 264K searches