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green tights
Skip itSoft demand (-55.0% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,508.97avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.88avg listing price — sweet spot $15–$100
Market size
Bad£31K£31K/yr · 107K searches
Growth
Bad-55.0%90-day search growth — must beat 0% to launch
Price range
Bad£3.79–£7.91cheapest to priciest tracked listing — scored on the share inside $15–$100