36
green tie
Skip itPrices mostly outside the sweet spot ($2.89–$9.16) — this niche doesn't clear our bar today.
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Growth
Good+48.5%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,821.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad£67K£67K/yr · 177K searches
Avg price
Bad£5.56avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£2.89–£9.16cheapest to priciest tracked listing — scored on the share inside $15–$100