53
green bag
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($38K/yr) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Great£7.68–£62.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.70avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+28.3%90-day search growth — must beat 0% to launch
Review moat
Good1,402.86avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£38K£38K/yr · 160K searches