53
goose
Worth a lookShows low returns (0.7%), but a small market ($38K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Review moat
Incredible94.65avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Price range
Good£3.39–£35.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.29avg listing price — sweet spot $15–$100
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 139K searches