50
gold heels
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Great£20.32avg listing price — sweet spot $15–$100
Growth
Great+80.1%90-day search growth — must beat 0% to launch
Price range
Great£9.28–£34.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Okay3,592.96avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.0%return rate — above 5% kills the launch gate
Market size
Bad£34K£34K/yr · 620K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Returns