58
glasses chain
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£501K£501K/yr · 1.1M searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Bad5,120.15avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.08avg listing price — sweet spot $15–$100
Price range
Bad£3.32–£12.50cheapest to priciest tracked listing — scored on the share inside $15–$100