35
fur leg warmers
Skip itPrices mostly outside the sweet spot ($5.22–$10.47) — this niche doesn't clear our bar today.
Review moat
Incredible97.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.67avg listing price — sweet spot $15–$100
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Market size
Bad£20K£20K/yr · 113K searches
Price range
Bad£5.22–£10.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier