20
for her
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,010.67avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.34avg listing price — sweet spot $15–$100
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Market size
Bad£27K£27K/yr · 206K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.22–£8.21cheapest to priciest tracked listing — scored on the share inside $15–$100