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flight essentials
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a small market ($61K/yr) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Price range
Good£4.26–£45.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.87avg listing price — sweet spot $15–$100
Review moat
Okay3,999.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£61K£61K/yr · 414K searches
Signals No Dominant Brand