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fleece lined tights
Skip itSoft demand (-88.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,058.84avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.91–£25.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay£9.39avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 944K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-88.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand