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field watch
Worth a lookShows a $3.4M/yr market, but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size
Incredible£3.4M£3.4M/yr · 6.6M searches
Avg price
Incredible£32.32avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great£7.27–£116.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,350.83avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand