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fake gold chain
Skip itPrices mostly outside the sweet spot ($3.75–$9.50) — this niche doesn't clear our bar today.
Review moat
Great128.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.78avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£24K£24K/yr · 47K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Price range
Bad£3.75–£9.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier