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fake glasses
Skip itSoft demand (-31.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,994.42avg incumbent reviews — the moat a new listing must climb
Market size
Bad£97K£97K/yr · 419K searches
Avg price
Bad£8.28avg listing price — sweet spot $15–$100
Price range
Bad£3.65–£18.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-31.3%90-day search growth — must beat 0% to launch