46
elastic belt men
Skip itPrices mostly outside the sweet spot ($5.67–$15.28) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Growth
Good+39.1%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,114.65avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.57avg listing price — sweet spot $15–$100
Market size
Bad£72K£72K/yr · 264K searches
Price range
Bad£5.67–£15.28cheapest to priciest tracked listing — scored on the share inside $15–$100