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dont let the hard days win bracelet
Skip itSoft demand (-51.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible80.55avg incumbent reviews — the moat a new listing must climb
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.10avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 62K searches
Growth
Bad-51.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.59–£14.72cheapest to priciest tracked listing — scored on the share inside $15–$100