55
disabled badge holder
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.90–$16.73) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good£289K£289K/yr · 709K searches
Review moat
Good1,444.44avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.18avg listing price — sweet spot $15–$100
Price range
Bad£2.90–£16.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand