41
daddy to be gifts
Skip itPrices mostly outside the sweet spot ($3.56–$12.40) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great151.17avg incumbent reviews — the moat a new listing must climb
Growth
Good+49.1%90-day search growth — must beat 0% to launch
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.59avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£27K£27K/yr · 90K searches
Price range
Bad£3.56–£12.40cheapest to priciest tracked listing — scored on the share inside $15–$100