40
cute stuff
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.54–£22.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,891.32avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.02avg listing price — sweet spot $15–$100
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 1.4M searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier