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croc lights
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good692.48avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.30–£22.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.99avg listing price — sweet spot $15–$100
Market size
Bad£26K£26K/yr · 49K searches
Signals Low Review Barrier