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cowboy belt
Skip itPrices mostly outside the sweet spot ($4.08–$13.82) — this niche doesn't clear our bar today.
Growth
Great+60.2%90-day search growth — must beat 0% to launch
Review moat
Good589.59avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.0%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.68avg listing price — sweet spot $15–$100
Market size
Okay£113K£113K/yr · 383K searches
Price range
Bad£4.08–£13.82cheapest to priciest tracked listing — scored on the share inside $15–$100