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A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 17Conversion 34Competition 8Returns 95Price range 30Avg price 31Brand share 16Review moat 51Quality gap 53

Returns

Great1.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,446

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.77

avg listing price — sweet spot $15–$100

Price range

Okay£4.35–£19.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad£39K

£39K/yr · 149K searches

Competition

Bad90%

top-5 click share — a locked-up shelf