61
clear umbrella
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great461.81avg incumbent reviews — the moat a new listing must climb
Price range
Great£6.10–£45.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.07avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£264K£264K/yr · 435K searches
Growth
Okay+3.0%90-day search growth — must beat 0% to launch