63
clear sunglasses
Worth a lookShows a sweet-spot price point ($46.40 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£46.40avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Growth
Great+90.4%90-day search growth — must beat 0% to launch
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,102.09avg incumbent reviews — the moat a new listing must climb
Market size
Okay£176K£176K/yr · 303K searches
Price range
Okay£4.35–£299.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale