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50

clear raincoat

Worth a look

Shows demand growing +178.2% this quarter, but a small market ($8K/yr) keeps it on the watch list.

Market size 2Growth 97Conversion 26Competition 48Returns 74Price range 26Avg price 24Brand share 45Review moat 62Quality gap 80

Growth

Incredible+178.2%

90-day search growth — must beat 0% to launch

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good1,008.52

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Price range

Okay£2.76–£19.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.74

avg listing price — sweet spot $15–$100

Market size

Bad£8K

£8K/yr · 44K searches

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