55
chest bag
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but weak search conversion (1.3%) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great£18.33avg listing price — sweet spot $15–$100
Price range
Good£5.46–£131.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+41.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay£114K£114K/yr · 476K searches
Review moat
Bad4,082.63avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand