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chef hat
Skip itPrices mostly outside the sweet spot ($3.19–$6.77) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great303.55avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£103K£103K/yr · 222K searches
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Avg price
Bad£5.08avg listing price — sweet spot $15–$100
Price range
Bad£3.19–£6.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier