46
cat dad
Skip itPrices mostly outside the sweet spot ($4.28–$13.58) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+108.0%90-day search growth — must beat 0% to launch
Review moat
Great443.64avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£7.59avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£28K£28K/yr · 86K searches
Price range
Bad£4.28–£13.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Trending