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brown shoe polish
Skip itPrices mostly outside the sweet spot ($2.46–$8.10) — this niche doesn't clear our bar today.
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good676.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£137K£137K/yr · 133K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.42avg listing price — sweet spot $15–$100
Growth
Bad-30.5%90-day search growth — must beat 0% to launch
Price range
Bad£2.46–£8.10cheapest to priciest tracked listing — scored on the share inside $15–$100