50
bridesmaid gift
Worth a lookShows low returns (1.4%), but a small market ($58K/yr) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Good541.67avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.36–£42.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.04avg listing price — sweet spot $15–$100
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£58K£58K/yr · 400K searches
Signals No Dominant Brand