50
boys trainers size 5
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but a small market ($57K/yr) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Great£21.47avg listing price — sweet spot $15–$100
Price range
Great£6.94–£50.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,325.54avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad£57K£57K/yr · 157K searches
Signals High Returns