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boys tracksuit

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Soft demand (-47.6% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 1Conversion 7Competition 94Returns 36Price range 81Avg price 93Brand share 56Review moat 86Quality gap 76

Competition

Great21%

top-5 click share — an open shelf

Avg price

Great£22.05

avg listing price — sweet spot $15–$100

Review moat

Great283.41

avg incumbent reviews — the moat a new listing must climb

Price range

Great£7.29–£52.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Market size

Bad£53K

£53K/yr · 414K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-47.6%

90-day search growth — must beat 0% to launch