29
boys stocking fillers age 10
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,962.8avg incumbent reviews — the moat a new listing must climb
Market size
Bad£92K£92K/yr · 266K searches
Avg price
Bad£4.93avg listing price — sweet spot $15–$100
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.76–£12.52cheapest to priciest tracked listing — scored on the share inside $15–$100