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boys pyjamas 7-8
Skip itSoft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good525.02avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.05avg listing price — sweet spot $15–$100
Price range
Good£5.58–£25.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£78K£78K/yr · 146K searches
Growth
Bad-40.4%90-day search growth — must beat 0% to launch
Signals Out of Stock