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49

boys joggers

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Soft demand (-31.3% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 9Conversion 12Competition 94Returns 46Price range 79Avg price 75Brand share 83Review moat 75Quality gap 65

Competition

Great21%

top-5 click share — an open shelf

Brand share

Great52%

top-5 brand share — no brand owns this niche

Price range

Great£6.02–£50.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good518.75

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£15.06

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Market size

Bad£48K

£48K/yr · 319K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-31.3%

90-day search growth — must beat 0% to launch