47
boot brush
Skip itSoft demand (-78.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,418.32avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.80avg listing price — sweet spot $15–$100
Price range
Okay£1.51–£20.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£37K£37K/yr · 52K searches
Growth
Bad-78.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand