58
belt bro
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Good+56.1%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.43–£28.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.26avg listing price — sweet spot $15–$100
Review moat
Bad4,671avg incumbent reviews — the moat a new listing must climb
Market size
Bad£13K£13K/yr · 12K searches
Signals Quality Gap