37
base layers men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£48.71avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great£10.40–£110.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,017.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£101K£101K/yr · 666K searches
Returns
Bad9.0%return rate — above 5% kills the launch gate
Growth
Bad-37.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns