56
bandeau top
Worth a lookShows demand growing +271.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+271.9%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good505.6avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay£3.94–£20.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.62avg listing price — sweet spot $15–$100
Market size
Bad£58K£58K/yr · 578K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale