52
bag hook
Worth a lookShows low returns (0.7%), but a small market ($47K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Good936.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.92–£20.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Avg price
Bad£7.59avg listing price — sweet spot $15–$100
Market size
Bad£47K£47K/yr · 137K searches
Signals No Dominant Brand