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Worth a lookShows low returns (0.4%), but soft demand (-10.9% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good841.62avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Market size
Good£280K£280K/yr · 495K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.48avg listing price — sweet spot $15–$100
Price range
Okay£3.28–£21.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.9%90-day search growth — must beat 0% to launch