44
67 meme
Skip itSoft demand (-77.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible17.55avg incumbent reviews — the moat a new listing must climb
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.88avg listing price — sweet spot $15–$100
Price range
Bad£5.73–£16.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£17K£17K/yr · 130K searches
Growth
Bad-77.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier