57
40 x 30 x 20 cm bag
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Great£16.67avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good£8.41–£32.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£231K£231K/yr · 482K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,928.98avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand