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alan hangover costume
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Review moat
Great153.17avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.10avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£9.96–£24.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£8K£8K/yr · 62K searches