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yoto card holder
Skip itSoft demand (-20.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great417avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£5.73–£18.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.21avg listing price — sweet spot $15–$100
Market size
Bad£67K£67K/yr · 186K searches
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier