45
whoop
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Great£49.95avg listing price — sweet spot $15–$100
Review moat
Good760avg incumbent reviews — the moat a new listing must climb
Market size
Good£651K£651K/yr · 775K searches
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Price range
Good£18.08–£180.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap