53
wallet tracker
Worth a lookShows low returns (1.4%), but brand-locked demand (top 5 brands take 85% of clicks) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£15.43avg listing price — sweet spot $15–$100
Price range
Good£7.53–£33.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,380.2avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.3%90-day search growth — must beat 0% to launch
Market size
Okay£178K£178K/yr · 254K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand