38
vuse
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great427.6avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£130K£130K/yr · 373K searches
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Avg price
Bad£6.53avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.84–£11.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap