51
voopoo drag
Worth a lookShows beatable incumbent ratings (3.7★), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Incredible32.22avg incumbent reviews — the moat a new listing must climb
Avg price
Great£21.56avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great£6.42–£45.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Market size
Bad£89K£89K/yr · 184K searches
Brand share
Bad97%top-5 brand share — brand-locked demand